Spotify Nemesis Taylor Swift Ends Streaming Boycott


Once Spotify’s most visible critic, pop superstar Taylor Swift on Friday returned her music to all streaming services as the number of artists to boycott the booming format dwindles.

All of the 27-year-old singer’s music including “1989,” her blockbuster last album, appeared on Spotify and other platforms at midnight (0400 GMT) on the US East Coast.

Swift’s management said the move was meant to mark “1989” hitting 10 million sales worldwide and certification that the teen country music prodigy turned pop sensation had sold 100 million singles in the United States.

“Taylor wants to thank her fans by making her entire back catalog available to all streaming services,” it said in a statement.

When she released “1989” in late 2014, Swift refused to put it on Spotify, by far the largest streaming service, and yanked her entire catalog off it.

Swift accused Spotify of devaluing artists by essentially giving music away for free, pointing to the platform’s advertising-backed tier that gives access to non-subscribers.

The feud brought a defensive reaction from the Swedish company which argued that it was a rare source of growth in the long-beleaguered music industry.

Spotify says it paid back $5 billion to songs’ copyright holders as of September 2016, the last time it updated the figure it had given in response to Swift.
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